Social Investment and its Iterations
One of the things that many people struggle with in this day and age is self-worth. While people think it is a very simple concept, it is something that is quite complex. There is a reason why we see people on Maury and Jerry Springer seemingly desperate for attention, or see the man who is a womanizer or see women desperate to get the attention of men. The idea of self-worth drives a lot human behavior. However, we seldom talking about the idea of investment. In this discussion, I am not talking about the monetary investment. I am talking about social investment.
The definition of social investment is "is any investment activity which has an expectation of both a social outcome and a financial return, which would usually be below market rate." Essentially, that means that people are willing to "go to bat," vouch for, or support someone else because they see their potential to either generate financial or social capital for them. It is a reason why even if your credentials are subpar, you can still make your way into positions. This lies at the crux of the old saying "it's not what you know, it's who you know."
Looking at myself (both in the past and in the present), the amount of social investment I have has been limited mainly to family or those who are like family to me. Professionally, I have experienced a dearth of social investment. The reasons are unknown why that has been the case, but at the same time I accept it as a part of my own life (which means I have to work harder than some other similarly situated people - and there's nothing wrong with that at all). So I take a lot time trying to find innovative ways to socially invest in myself, even where others have not seen any inclination to do so. The saying that best fits is "you gotta love yourself, before anyone else can love you." The same is true regarding social investment.
When I look at social investment, people tend to socially invest in people who have a trait that they either like or identify with. There is a reason why many mentors take mentees who have a similar story or have risen through similar circumstances throughout their lives. It is also a reason why certain professors in academia take certain students under their wing. The idea is " I have become successful because someone took the time to make the investment in me, so I should pay it forward and do the same for someone who I understand their struggle." That is normally how it goes as far as the realm as mentorship. Meaning if you have a good mentor, opportunities will be plentiful and it is up to the mentee to ultimately follow the heed of the mentor. It is a thing of beauty when someone manages to make their way through the merciless undergrowth into the stratosphere all because of great social investment and mentorship.
However when does social investment rear its ugly head? I can take my example from my own life and looking at the environment that I went to college in. The institution I attended was a marvelous institution and was renowned for it's robust culture and academic engagement. However one of the things I noticed was that the idea of social investment was stretched in a way where it could leave people entirely in the cold. People would not converse with people or socialize with them based on the idea that they had "nothing" or "not much" to offer. Whether it be connections to a job, a leg up to join an organization, or even getting into the parties - if someone had no reason to socially invest in you, there was no point in communicating. Even if they did socially invest in you and you thought you had a genuine friendship, the friendship would end merely because they feel like the investment they had made ran it's course and they no longer had a use for you.
Being in the broader world, I understand why that was a common attitude. It was common because of the idea of preventing social waste. "Waste" is defined as the "resources consumed by inefficient or non-essential activities." In a day and age where capital is King and social elevation is Queen, socializing with someone that doesn't foreseeably add anything to your life is a "non-essential or inefficient use" of social energy. Hence, if people don't see anything in you - even if you are the diamond in the rough - they'll be inclined to pass because they believe it is a waste of time, energy, and effort. This attitude also extends to certain behaviors that are quite common in some places.
For example, I have an associate (we've grown apart in the last few years because of this) who likes to go to the club. They're a fun person. However I began to notice after "leveling up" or getting around other people with clout and money they would no longer invite me to functions. After speaking with a mutual friend of ours, the truth had come out. The reason why I was no longer getting invited out was that I was not "cute enough" to impress their new posse. The fact that I was not able to traverse a mall and purchase Gucci or wear Maison Margiela made me unfit to be a friend anymore. Further, they felt that they were wasting their social investment on me and could place it in other people. Since then, me and them no longer go out anymore and I accept the relationship (and the drifting of it) for what it is.
In the end, social investment is important and drives life in ways that can dramatically improve standards. There is nothing with social investment in itself. However, using it to define friendships and all relationships with others is problematic. The idea that every friendship needs to have a condition and benefit attached to it like a contract is a sign of social ineptitude. It discounts the idea of the human condition. If life truly operated like this, life long friendships would never happen and at best a single gaining of an award, degree, or accolade can rearrange all social connections in your life. The idea of social investment being at the only driving force in building relationships will leave you alone because you've used up everyone and leave you broke because you'll probably have to spend money trying to keep up with the Jones.
Even if you're someone like me: where it's seldom that people socially invest in you, it's okay! Remember to pour into yourself. Social investment in yourself makes you just as strong as a plethora of people socially investing in someone else. If you're not complete, you may not be able to readily accept the investment of someone else to come along. So building confidence, self worth, fitness (of the mind, body, and spirit) are important ways to socially invest in yourself. You cannot go wrong doing it... and it surely is not a waste.



